Welcome to the 5th Annual Event Technology Awards

Open to all brands, agencies and technology providers,
the Event Technology Awards celebrate the year’s best use of:

  • HANDHELD DEVICES
  • APPS
  • TABLETS
  • RFID
  • MICROSITES
  • SOCIAL MEDIA
  • WEARABLES
  • MEDIA
  • VIRAL VIDEOS
  • TOUCH INTERACTIVES
  • AUGMENTED REALITY
  • CONTENT GENERATION
  • VIRTUAL REALITY/VR
  • GESTURE-BASED INTERACTIVES
  • OUTDOOR INTERACTIVES
  • AUDIENCE ENGAGEMENTS
  • RETAIL INTERACTIVES
  • MOBILE PAYMENT
  • VIRTUAL DATA-COLLECTION
  • DEMAND-GENERATION
  • DIGITAL MAPPING
  • PROJECTION EXPERIENCES
  • BRANDED VIDEOGAMES
  • AND MORE!

Enter by September 10, 2015

LATE DEADLINE: SEPT 24, 2015

Time left to enter:

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Rules of Entry

ELIGIBILITY RULES

  • Open to all brands as well as their agencies and technology providers.
  • B-to-C and B-to-B events and campaigns are eligible.
  • International entries are welcome.
  • All entries must be related to programs that started after June 30, 2014.
  • Entrants may submit as many campaigns as they wish into the 2015 Event Technology Awards. Campaigns may be entered in multiple categories, as long as it is within category guidelines.

Judging Criteria

A Gold, Silver and Bronze award will be handed out in each category. Judges will look for evidence of campaigns that demonstrate the following:

  • A clear strategy for using technology to achieve an objective
  • Innovation in how technology was selected, designed and deployed
  • Effectiveness of using social media and technology

  • Judges will also consider the impact technology had on the overall experience, any customization made to the technology used and the creative use of technology and social media.

    Categories

    There are 16 categories available for submission. Entries can be made into more than one category. Note: All entries must relate to a campaign or program that actually USED the technology. Entries promoting a type of technology or specific product solution are not eligible.

    Click to see categories

    Best Use of a Single Technology (B-to-C)

    Awarded to the consumer-targeted campaign that best used a single technology to enhance the experience, strike a chord and drive objectives.  Please note: The goal of this category is to highlight a single technology that anchored or enhanced a program. This doesn’t mean that your campaign had to have only used one technology—but rather, that you’re going to focus on how a single technology (even in a campaign that used multiple technologies) powered the program.  Example: A campaign that used just RFID can be entered into this category. But a campaign that used RFID and six other technologies can also be entered into this category ONLY IF you focus on how RFID was the anchor of the program.

    Best Use of a Single Technology (B-to-B)

    Awarded to the business-to-business-targeted event or trade show campaign that best used a single technology to enhance the experience, strike a chord and drive objectives.  Please note: The goal of this category is to show off a single technology that anchored or enhanced a program. This doesn’t mean that your campaign had to have only used one technology—but rather that you’re going to focus on how technology (even in a campaign that used multiple technologies) powered the program.  Example: A campaign that used just RFID can be entered into this category. But a campaign that used RFID and six other technologies can also be entered into this category ONLY IF you focus on how RFID was the anchor of the program.

    Best Combination of Event Technologies (B-to-C)

    Awarded to the consumer-targeted campaign that best used a variety of technologies to enhance the experience, strike a chord and drive objectives.  Please note: The goal of this category is to show off how multiple technologies worked together to drive engagement. Remember to provide an overview of the specific technologies used and how they worked as a group to power the event.

    Best Combination of Event Technologies (B-to-B)

    Awarded to the business-to-business-targeted event or trade show campaign that best used a variety of technologies to enhance the experience, strike a chord and drive objectives.  Please note: The goal of this category is to show off how multiple technologies worked together to drive engagement. Remember to provide an overview of the specific technologies used and how they worked as a group to power the event.

    Best Digital+Live Campaign (B-to-C)

    Awarded to the overall consumer-targeted program that best used a “combination” of digital+live to create the ultimate experiential marketing program. Note that this entry needs to focus on the overall campaign, not just the technology used.

    Best Digital+Live Campaign (B-to-B)

    Awarded to the overall business-to-business-targeted event or trade show program that best used a “combination” of digital+live to create the ultimate experiential marketing program. Note that this entry needs to focus on the overall campaign, not just the technology used.

    Best Overall Use of Social Media

    Awarded to the event campaign that best used social media to engage and connect with target audiences. Note that you may also want to enter relevant campaigns in Best Use of Facebook, Best Use of Instagram, and/or Best Use of Twitter.

    Best Touch- or Gesture-based Event Interactive

    Awarded to the event marketing campaign that best used a touch- or gesture-based interactive to make connections and engage the target audience.

    Best Use of A/V

    Awarded to the best use of audio and video at an event. Enter your best and brightest use of media, staging, sound and lighting. Indoor and outdoor programs, b-to-b and b-to-c—you are welcome to enter them all here.

    Best High-Tech Audience Interaction

    Awarded to the best use of technology to create audience interaction at an event. Note that extremely high-tech interactive campaigns should go in Best Digital+Live Campaign. This category is focused on a “single” audience interaction created through the use of social media and/or technology.

    Best Use of Handheld Technology

    Awarded to the best use of a handheld device to drive a brand experience.  Enter tablet-, smartphone- and other device-driven engagements here. Note that all apps should be entered in category 16 and will be disqualified from this category if entered here.

    Best Event App

    Awarded to the best use of a custom app in an event campaign.

    Best Use of Facebook

    Awarded to the event or trade show campaign that best used Facebook to enhance the overall campaign’s reach, engagement and connections with the target audience. In your entry, include details on how you used the platform, why, and the ways it was integrated into the event program. Note: You can also enter this into Best Overall Use of Social Media.

    Best Use of Twitter

    Awarded to the event or trade show campaign that best used Twitter to enhance the overall campaign’s reach, engagement and connections with the target audience. In your entry, include details on how you used the platform, why, and the ways it was integrated into the event program. Note: You can also enter this into Best Overall Use of Social Media.

    Best Use of Instagram

    Awarded to the event or trade show campaign that best used Instagram to enhance the overall campaign’s reach, engagement and connections with the target audience. In your entry, include details on how you used the platform, why, and the ways it was integrated into the event program. Note: You can also enter this into Best Overall Use of Social Media.

    Best Use of RFID/NFC/BLE

    Awarded to the event program that best used RFID, NFC or Bluetooth technology to connect with the target audience. Note that you may also want to enter relevant campaigns in Best Use of a Single Technology.

    Entry Requirements and Fees

    DEADLINES & COSTS

    Regular Deadline:

    September 10

    Entries received before midnight ET on September 10 are $169 each

    Late Deadline:

    September 24

    Entries received after September 10 will incur a $80 late fee per entry, in addition to the regular deadline fees

    PREPARE YOUR ENTRIES

    Below is a list of the items you will need in order to complete your Event Technology Award entry:
    1. 1. Primary entry contact.
    2. 2. For agencies and suppliers, you'll need a client contact for entry verification.
    3. 3. Brand logo as vector file.
    4. 4. Visuals: Entries require photos, videos are optional. (but judges love them)
    5. 5. Full summary of campaign's goals, executive and any available results. (if applicable)

    What are the entry questions?

    Learn More

    We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries. Word limits are not the suggested length—it is the maximum allowable length for each answer.
    1. 1. Campaign Name
    2. 2. Who/what was the client/brand? (10 word max)
    3. 3. What was the background and objective of the overall campaign? (400 word max)
    4. 4. Describe the resulting campaign. (600 word max)
    5. 5. Describe what technology was leveraged and how it was used. (800 word max)
    6. 6. How did this technology help / impact the campaign? (400 word max)
    7. 7. What results directly generated by the technology can you share? (400 word max)

    DO I NEED TO PROVIDE PICTURES, VIDEO CLIPS AND ALL SUPPORTING MATERIALS?

    Learn More

    We encourage you to submit a thorough, well-rounded entry, so please provide all of the materials you have, but all of these materials are not required. You may submit up to 6 photos (3 mandatory, 15 MB upload limit each) and up to 3 videos (optional, 50 MB upload limit). Acceptable file types:
    • Client Logo: ai, eps
    • Images: jpg, jpeg, png
    • Videos: mp4, mov, wmv

    VIEW LAST YEAR's WINNERS

    Check out the work that took home the hardware. Maybe you’ll be next? SEE MORE

    Live Awards Gala

    Come Celebrate the Year’s Best Campaigns Live in Las Vegas

    Winners will be announced on stage at the Event Technology Awards gala on November 3, 2015 held in conjunction with EventTech 2015 at The Bellagio in Las Vegas. Tickets to EventTech and Event Technology Awards
    can be purchased here. Finalists will be announced in early October. Winners will also be profiled in the special 2015 Event Technology Awards Commemorative issue of Event Marketer and on EventMarketer.com.

    Contact

    Should you have an inquiry about the categories, rules or eligibility of the Event Technology Awards, please contact:

    Sophia Sikes

    ssikes@eventmarketer.com
    203.899.8430